If you’re considering hiring a Search Engine Optimization Company to help improve your website’s visibility online, it’s essential to get everything in writing. Not only will this help ensure that the company is providing the services you need, but it will also help protect you from any potential issues down the line. In this blog post, we’ll explain why it’s so important to get everything in writing from your Search Engine Optimization Company.
What to Include in Your Written Agreement
When hiring a Search Engine Optimization Company, it is important to ensure that everything is written down in a formal agreement. This includes not only what services the company will be providing, but also any information related to billing and payments. To start off, you should get the company to specify the services they will provide and how they will approach your project. This should include details on how they plan to optimize your website and which techniques they will use to do so. Furthermore, it should outline how long the optimization process should take, as well as how often they will report back to you with progress updates.
Additionally, the written agreement should specify how much the Search Engine Optimization Company charges for their services. It should cover how payment will be made (e.g. lump sum or payment installments) and whether there are any hidden fees or extra costs. Lastly, the agreement should specify when payment is due and the penalty for late payment. Getting all these details in writing ensures that there are no misunderstandings about the services being provided and the cost associated with them. It also helps protect both parties involved in the agreement.
What Not to Include in Your Written Agreement
When working with a Search Engine Optimization Company, it is important to get everything in writing so that there is no confusion or misunderstanding later. However, there are certain things that should not be included in your written agreement. First, the agreement should not contain any guarantees of results. The company may have a track record of success, but that does not guarantee that you will achieve the same results. The company cannot make any promises about the success of your SEO campaign, so any guarantees should be excluded from the written agreement.
Second, the agreement should not contain any language that limits your rights or the company’s responsibility. For example, the agreement should not include language that allows the company to opt out of their responsibilities if something unexpected happens. It should also not include language that limits your ability to take legal action if necessary. Finally, the agreement should not contain any language that places restrictions on what strategies and techniques the company can use for your SEO campaign. Your SEO company should be able to use the latest techniques and strategies to ensure that your website is as successful as possible. By including restrictions in the agreement, you are limiting the company’s ability to help you reach your goals.
In conclusion, it is important to get everything in writing when working with a Search Engine Optimization Company. However, it is equally important to make sure that the written agreement does not include any language that limits either party’s rights or responsibilities. Avoid including any guarantees of results or restrictions on what strategies and techniques can be used for your SEO campaign. Doing so will ensure that you and the company can work together effectively to maximize the success of your website.
